These 8 Swimwear Trends Will Be Everywhere in 2024

The swimwear industry is constantly evolving, reflecting societal shifts and emerging trends. 

As we dive into 2024, several swimwear trends are set to dominate the market, offering a variety of options for women seeking style, comfort, and modesty. 

Trend 1: Sustainable Swimwear

Sustainability has become a paramount concern for consumers, and the swimwear industry is no exception. In 2024, sustainable swimwear will be a major trend, with brands focusing on eco-friendly materials and ethical production practices.

• Eco-friendly Fabrics: Expect to see a surge in swimwear made from sustainable materials like recycled polyester, organic cotton, and ECONYL. These fabrics reduce the environmental impact of swimwear production and offer excellent performance.
• Ethical Production: Look for brands that prioritize ethical production practices, ensuring fair labor conditions and responsible sourcing. Certifications like Fair Trade and GOTS (Global Organic Textile Standard) are indicators of ethical manufacturing.
• Circular Economy: Innovative brands are embracing the circular economy by implementing recycling programs for modest swimwear for women and swim accessories. This helps reduce waste and promote sustainability.

Trend 2: Bold Patterns and Colors

Prepare to be dazzled by vibrant colors and bold patterns in swimwear for 2024. Floral, geometric, and abstract prints will be everywhere, adding a touch of personality and confidence to your beach attire.

• Vibrant Prints: Embrace the power of bold prints to make a statement. Floral patterns, geometric shapes, and abstract designs will be prominent in full swimsuits, swim separates, and swim hijabs.
• Color Blocking: The art of color blocking is set to make a comeback in swimwear. Expect to see striking combinations of contrasting colors that create visually appealing designs.
• Metallic Accents: Add a touch of luxury and glamour to your swimwear with metallic accents. From shimmering sequins to metallic foil details, these accents will elevate your beach style.

Trend 3: Modest Cover-Ups

Modest swimwear continues to gain popularity, and stylish cover-ups are essential accessories. Kaftans, kimonos, sarongs, beach pants, and tunics will be must-have items for those seeking coverage and comfort.

• Kaftans and Kimonos: These versatile pieces offer a range of styles and lengths, making them suitable for various occasions. Choose from lightweight fabrics like cotton or linen for maximum comfort.
• Sarongs: Sarongs are a timeless accessory that can be styled in countless ways. Wrap them around your waist as a skirt, drape them over your shoulders as a shawl, or tie them around your head as a turban.
• Beach Pants and Tunics: For a more casual look, consider beach pants or tunics. These pieces are comfortable and versatile, providing coverage without compromising style.

Trend 4: High-Waisted Bottoms

High-waisted swim bottoms are making a comeback in 2024, offering a flattering and retro-inspired look. This trend is perfect for those who want to elongate their legs and create a classic silhouette.

• Flattering Fit: High-waisted bottoms can help to create a balanced and proportioned figure. They can also provide additional coverage and support.
• Styling Options: Pair high-waisted bottoms with a variety of tops, including modest swimsuit for women, crop tops, and bandeau tops. Experiment with different combinations to find your perfect look.
• Retro Revival: The high-waisted trend is a nod to vintage fashion, bringing back a classic silhouette with a modern twist.

Trend 5: Mix and Match

Customization is key in the swimwear industry, and the mix-and-match trend allows for endless possibilities. By combining different tops and bottoms, you can create unique and personalized looks.

• Customization: Mix and match swimsuits to express your individuality and create outfits that reflect your personal style.
• Versatility: With mix-and-match swimwear, you can create multiple looks with a limited number of pieces, saving space in your suitcase.
• Economic Advantages: Buying swim separates can be more cost-effective than purchasing full swimsuits, especially if you prefer to mix and match.

Trend 6: Active Swimwear

For those who enjoy water sports or active beach days, performance-driven swimwear is essential. Look for swimwear with features designed to enhance comfort, support, and durability.

• Performance Fabrics: Active swimwear often incorporates high-tech fabrics that are quick-drying, chlorine-resistant, and provide UV protection.
• Supportive Designs: Built-in bra support, adjustable straps, and wider straps are key features to look for in active swimwear.
• Stylish Functionality: Active swimwear doesn't have to sacrifice style. Many brands offer fashionable designs that incorporate performance features.

Trend 7: Inclusive Sizing

The swimwear industry is becoming increasingly inclusive, with brands offering a wider range of sizes to accommodate diverse body types. This trend is empowering women and promoting body positivity.

• Diverse Range: Look for brands that offer a variety of sizes, including plus sizes, to ensure you can find the perfect fit.
• Confidence Boost: Inclusive sizing helps women feel confident and comfortable in their swimwear, regardless of their body shape.
• Body Positivity: The trend towards inclusive sizing contributes to a more body-positive culture in the fashion industry.

Trend 8: Sustainable Swimwear

Sustainability is a growing concern for consumers, and the swimwear industry is responding. Look for brands that prioritize eco-friendly materials, ethical production, and transparency.

• Eco-friendly Materials: Recycled polyester, organic cotton, and ECONYL are some of the sustainable materials used in swimwear production.
• Ethical Production: Support brands that prioritize fair labor practices, responsible sourcing, and transparency in their supply chains.
• Transparency: Look for brands that are open about their sustainability efforts and provide information about their materials and production processes.

Conclusion

The swimwear industry is constantly evolving, and 2024 is shaping up to be a year of exciting trends. From sustainable Lyra swimwear to bold patterns and colors, there's something for everyone. By embracing these trends, you can elevate your beach style and make a positive impact on the environment. Remember to prioritize comfort, modesty, and sustainability when choosing your swimwear.

Lyra Modest offers you a wide range of stylish and comfortable options. Explore our collection and discover the perfect swimwear to suit your personal style and preferences. This way, you're not only investing in quality swimwear but also supporting sustainable and ethical practices.